Creating a corporate event can be stressful. Whether it’s finding a venue, hiring an audio-visual team, picking furniture, or inviting guests, building a corporate event from scratch can be time-consuming and complicated. Most people that plan an event for the first time are surprised about how much work it takes.
The role of a corporate event planner is to organize your event so you don’t have to. Rather than getting bogged down by all of the little details, a good planner will simplify the process and help craft your vision. This article will give further insight into what it takes to plan a corporate event.
What to Know About Creating Corporate Events
When it comes to creating corporate events, planning is essential. Without a clear plan, it’s easy to get overwhelmed. Here are some important details to know before planning a corporate event:
Understand the Different Types of Corporate Events
The type of corporate event should always start with how big you would like it to be. The four types of events include:
- Micro-events (up to 100 attendees)
- Small events (between 100 and 250 attendees)
- Midsize events (up to 1,000 attendees)
- Large-scale events (up to 10,000 attendees or more)
Having a clear understanding of the number of attendees can help the planning process. That way, you will better understand the size of the venue you need, the amount of food/beverages, and more.
Understand the Purpose or Objective of Your Event
Before moving forward or spending money, take the time to understand the purpose of your event. What point is your business trying to communicate? Are you attempting to raise money, spread brand awareness, or motivate employees? Be as clear and concise as possible before moving forward.
From there, you can set clear goals for the event. Having goals will allow you to allocate your budget to the proper areas to ensure that money will be spent efficiently.
Understand the Budget You Have Available for Your Event
Once you know your purpose, it’s important to get clear about your event budget. The amount of money you have available will dictate the event space, speakers, entertainment, food/beverage, and staffing. If you have done this event in previous years, use your previous budget as a starting point. This will help ensure that you will not overspend and will keep you focused on what’s important.
Find Your Venue
Once you understand your purpose and budget, you can begin looking for a venue. Since you have taken the time to know the size of your event, you can seek a venue that meets your needs. Be sure to reach out to the venues of interest to see if the specific date for the event is available.
Understand Your Audience
Take some time to understand the demographic of your potential attendees. Age, background, region, and personality all play a role in a person’s interests. It’s important to try to cater to their particular demographic when it comes to creating an engaging event.
Marketing Your Event
Having a marketing plan is essential for those planning a corporate event. Simply put, without proper marketing, people will not show up. Whether it’s emails, letters, social media content, or other forms of promotion, be sure to have a fun, inviting way to engage with potential attendees.
Why Choose a Corporate Event Planner?
Planning a corporate event can be a full-time job. Hiring a corporate event planner saves time and a whole lot of stress. An experienced corporate event planner knows all the shortcuts and has all the connections needed to make an event go without a hitch. If you are limited on time and want an event to be done right, a corporate event planner is a great resource.
Corporate Event Planning with Premier Sound and Lighting
Do you feel overwhelmed by the prospect of corporate event planning? Are you looking for an experienced, high-quality planner that can make your job easier? Premier Sound and Lighting has you covered!
At Premier Sound and Lighting, we offer unparalleled corporate planning, audio-visual production, event furniture, design services, and much more. We pride ourselves on being a one-stop shop for all types of events. Ready to get started? Contact Premier Sound and Lighting today!