An epic product launch party will help build up the hype of your new venture. This will help get the press, consumers, and others as excited about your new product as you are.
Today, we’ll be exploring how to throw a truly epic product launch party, including LED dance floors and more. As with almost any party, the more fun you’re having, the more fun your guests can have. Find out how to turn your event from a stolid business affair to an unforgettable event!
Invaluable Special Support for Any Product Launch Party
With a product launch party, the little details all contribute to a larger more enjoyable experience. Renting out and placing the right features and using them thoughtfully can transform a humdrum launch party into an epic experience. Here are some special features to make your next product launch party that much more epic!
LED Dance Floors
LED dance floors will get even the most reluctant dancers out on the floor and busting a move. LED dance floors have bright, customizable displays, that can prominently feature your brand’s logo and images of your new product.
Want an instant viral moment that will get your product noticed? Record a video of people dancing on an LED dance floor displaying it. Dance videos spread fast online, and if your product is in the background during it, it will get the same exposure.
Staging and Lighting
Setting the stage and lighting are the best ways to set the mood for your launch party. Is this a more formal black-tie affair or something more fun and informal? Stage placement, decoration, and lighting can all impact the atmosphere of your big event.
Audiovisual Support
Technical difficulties are the bane of any party, but especially a product launch party. Instead of being the first and last line of defense against sound, lighting, or streaming issues, rely on tech support. With an expert on hand, they can troubleshoot your issues to get you back partying faster and more consistently.
Live Streaming
What’s the point of an epic product launch party if the whole world isn’t able to see it? With live streaming support, you can make sure all eyes possible are on your launch party (and your new product). This can take the party out of just the physical location and into the larger online discussion, generating invaluable buzz.
How to Throw a Product Launch Party: Your Epic Guide
Even knowing all this, you may still be wondering how to throw a product launch party that’s truly epic. Here are some tips to help your product launch party stand out from the pack.
Learn the Product
Knowledge is power, including anything you know about the product, the audience, and anything else relevant to the launch. This doesn’t necessarily mean complete expertise, but understanding can help make decisions that best synergize with the product and event.
Pick the Right Venue
As the old real estate adage stresses: “Location, location, location!” The venue is the canvas on which your epic party will be painted and will remind guests of your product. Try and find different ways to bring the venue’s decor and design back to the product.
Answer “Why”
The more clearly defined your product’s short and long-term goals are with the launch party can help determine its success. These can vary from courting influencers, capturing leads, recruiting investors, and wowing the press.
Make it Memorable
An unforgettable launch party can help make the product itself that much more memorable. Entertainment is the name of the game here to enhance your event and make it truly epic. This can include planning live music, premium cocktails, high-stake contests, a DJ, or any other unique brand-appropriate entertainment experience.
Build Up the Hype
Promote your launch through social media channels, email newsletters, industry blogs, or however else you can reach your target audience. Reach out to industry influencers to hype your event, or try coming up with a unique hashtag for social media. If possible, incorporate the product benefits or features into these promotions for a unique touch.
Make Your New Product Launch Party Memorable with Premier Sound & Lighting
If you’re in the Houston area and staging an epic product launch party, partner up with Premier Sound & Lighting. Premier’s event planning experts have the knowledge and expertise to help your launch party become unforgettable while continuing smoothly.
That way, you can worry less about the logistics and more about celebrating the big event. Contact Premier today to get started!
