Corporate event planning is not usually a simple task. It’s essential for attendees to be entertained, and they also need to feel like their time is well-spent. On top of that, it’s important for event planners to use a venue that can accommodate all their needs.
Thus, executing all of this so that the event goes off without a hitch is no small feat. So, if you are preparing to host a corporate event, here are some of the best event planning tips to consider!
7 Professional Event Planner Tips
Venue Is Key
The location where you host your event should be one of the first major decisions you make. Event venues first need to be adequately sized to fit everyone who wishes to attend. Plus, the venue should be convenient and accessible to all in attendance. But the venue’s layout is also important. Do you need multiple rooms or spaces or one open area?
Know Your Audience
Understand who will be in attendance. For corporate events, this will likely mean a lot of professionals within a specific industry. So, cater to what you know about that audience: their professional culture, areas of expertise, and the reasons why they might want to attend your event.
Budget
Of course, budgeting is important for any type of planning. Most event planners don’t have an endless well of money to spend on their events. So, setting a budget should be one of the first steps for any corporate event planner.
Once you’ve set an overall budget, start allocating funds to specific areas of your event. Specific budgeting expenses include (but are not limited to) the venue, lodging, food and drink, entertainment, and AV equipment.
Balanced Scheduling
Scheduling requires a delicate touch when event planning. Over-scheduling can stretch people thin, and leave attendees feeling like they have too little time. On the other hand, under-scheduling can feel underwhelming.
Give your event attendees time to enjoy the event at their own pace while ensuring that any scheduled events are high-quality and worth their time. Quality is always more important than quantity when it comes to event scheduling!
Entertainment and Variety
Speaking of scheduling, it also pays to offer a variety of events and activities. If everything on the agenda is too similar, the event could start to feel redundant. Incorporate as many perspectives as possible when booking speakers for your event. Also, try to find a variety of engaging, worthwhile activities that guests can enjoy and be enriched by.
Catering
No matter what type of event you are hosting, great food can (and will!) always make a difference. Try to provide a variety that everybody can enjoy. It’s always great to search for highly recommended local caterers who can provide great food and drinks for your corporate event. Overall, good food can help keep everybody’s spirits up in between activities!
Audio/Visual Setup
Nothing is worse than spending weeks or months planning an event, only to have technical issues wreak havoc. A good AV setup might go unnoticed by those in attendance. Yet, to event planners, this is often one of the most essential factors to running a successful corporate event.
You can count on good sound and lighting to elevate speakers and presenters, creating a more engaging atmosphere at your event.
Find a Corporate Event Planner in Houston!
With dozens of great venues to choose from and a rich variety of industries, Houston is a great city for hosting corporate events. So, if you’re planning an event in Houston, there is no better corporate event planner to trust than Premier Sound and Lighting. With over 15 years of experience, our event planning and professional installation services are second to none.
Contact Premier Sound and Lighting to learn more about our event planning services! We look forward to helping you create a stellar event.
